Seeing the Self in Choices: How Intuition Creates Attitude Certainty

Does the use of intuitive feelings in decisions reveal something about the self? In four studies, focusing on feelings (versus deliberation) fosters stronger attitudes through a mechanism by which consumers view chosen options as more diagnostic of their true self. In turn, consumer attitudes prove more resilient against negative feedback.



Citation:

Sam Maglio and Taly Reich (2017) ,"Seeing the Self in Choices: How Intuition Creates Attitude Certainty", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 248-252.

Authors

Sam Maglio, University of Toronto, Canada
Taly Reich, Yale University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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