17-C: Fluid Compensation: the Role of the Interdependent Self

When consumers experience a threat to the self, they may cope by engaging in fluid compensation—affirming the self in important domains that are unrelated to the threat. Three experiments show that people with an interdependent (vs. independent) self are more likely to engage in fluid compensation to offset self-threat.


Qin Wang, Monika Lisjak, and Naomi Mandel (2017) ,"17-C: Fluid Compensation: the Role of the Interdependent Self", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1064-1064.


Qin Wang, Arizona State University, USA
Monika Lisjak, Arizona State University, USA
Naomi Mandel, Arizona State University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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