The Influence of Posture on Taste Evaluations

Four studies examine the effects of physical body posture on food taste evaluations. We show that maintaining a sitting (vs. standing) posture while eating leads to more favorable taste evaluations. The effect of posture on taste is due to increased physiological stress associated with standing postures.


Courtney Szocs, Dipayan Biswas, and Annika Abell (2017) ,"The Influence of Posture on Taste Evaluations", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 906-907.


Courtney Szocs, Portland State University, USA
Dipayan Biswas, University of South Florida, USA
Annika Abell, University of South Florida, USA


NA - Advances in Consumer Research Volume 45 | 2017

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