The Influence of Posture on Taste Evaluations

Four studies examine the effects of physical body posture on food taste evaluations. We show that maintaining a sitting (vs. standing) posture while eating leads to more favorable taste evaluations. The effect of posture on taste is due to increased physiological stress associated with standing postures.



Citation:

Courtney Szocs, Dipayan Biswas, and Annika Abell (2017) ,"The Influence of Posture on Taste Evaluations", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 906-907.

Authors

Courtney Szocs, Portland State University, USA
Dipayan Biswas, University of South Florida, USA
Annika Abell, University of South Florida, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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