9-V: Take a Bite Out of Apple: How Does Static Food Advertising Signaling Dynamic Influence Food Consumption

The present study demonstrated that static food advertisements signaling dynamic can positively influence people’s judgments toward foods, and found that it influences female’s and male’s portion size choices from different directions. Furthermore, we also demonstrated the role of mental imagery plays in this effect.



Citation:

Fei Gao, Weiwei Zhang, and Tina M. Lowrey (2017) ,"9-V: Take a Bite Out of Apple: How Does Static Food Advertising Signaling Dynamic Influence Food Consumption", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1028-1028.

Authors

Fei Gao, HEC Paris, France
Weiwei Zhang, University of Otago, New Zealand
Tina M. Lowrey, HEC Paris, France



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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