9-Cc: Will Consumers Accept Foods Made From Surplus Ingredients?

To address the global food waste problem, researchers have proposed creating foods from ingredients that would otherwise be wasted. This research examines consumers' perceptions of - Value Added Surplus Products, which are foods made from surplus ingredients to conclude that consumers indeed accept these as a new category.


Siddharth Bhatt, Jeonggyu Lee, Jonathan Deutsch, Hasan Ayaz, Benjamin Fulton, and Rajneesh Suri (2017) ,"9-Cc: Will Consumers Accept Foods Made From Surplus Ingredients?", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1015-1015.


Siddharth Bhatt, Drexel University, USA
Jeonggyu Lee, Drexel University, USA
Jonathan Deutsch, Drexel University, USA
Hasan Ayaz, Drexel University, USA
Benjamin Fulton, Drexel University, USA
Rajneesh Suri, Drexel University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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