9-Cc: Will Consumers Accept Foods Made From Surplus Ingredients?

To address the global food waste problem, researchers have proposed creating foods from ingredients that would otherwise be wasted. This research examines consumers' perceptions of - Value Added Surplus Products, which are foods made from surplus ingredients to conclude that consumers indeed accept these as a new category.



Citation:

Siddharth Bhatt, Jeonggyu Lee, Jonathan Deutsch, Hasan Ayaz, Benjamin Fulton, and Rajneesh Suri (2017) ,"9-Cc: Will Consumers Accept Foods Made From Surplus Ingredients?", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1015-1015.

Authors

Siddharth Bhatt, Drexel University, USA
Jeonggyu Lee, Drexel University, USA
Jonathan Deutsch, Drexel University, USA
Hasan Ayaz, Drexel University, USA
Benjamin Fulton, Drexel University, USA
Rajneesh Suri, Drexel University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

D2. When a Negative Review Can Help the Company: the Role of the Unfairness and Empathy

Maria Alice Pasdiora, UFRGS
Cristiane Pizzutti, UFRGS
Natalia Englert, UFRGS

Read More

Featured

Can Implicit Theory Influence Construal Level?

Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada

Read More

Featured

Why Do People Who Have More Enjoy Horror More?

Haiyang Yang, Johns Hopkins University
Kuangjie Zhang, Nanyang Technological University, Singapore

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.