Can Conspicuous Consumption Experience Affect Consumer Creativity?

The current research demonstrates that engaging in conspicuous consumption activates a differentiation mindset, which in turn leads to higher creativity. It also examines a critical boundary condition and shows that the effect is attenuated when conspicuous consumption has no audience presented (i.e., in the private context).



Citation:

Lidan Xu, Ravi Mehta, and Jennifer Argo (2017) ,"Can Conspicuous Consumption Experience Affect Consumer Creativity?", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 175-180.

Authors

Lidan Xu, University of Illinois at Urbana-Champaign, USA
Ravi Mehta, University of Illinois at Urbana-Champaign, USA
Jennifer Argo, University of Alberta, Canada



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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