Can Busyness Influence Consumer Creativity?
We examine the relationship between busyness, or the perception of having many tasks to complete, and creativity. We propose that busyness makes it more difficult to inhibit interfering thoughts when working on a task, which ultimately enhances creativity. Four studies support this framework and rule out alternative explanations.
Luke Nowlan and Juliano Laran (2017) ,"Can Busyness Influence Consumer Creativity?", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 175-180.
Luke Nowlan, University of Miami, USA
Juliano Laran, University of Miami, USA
NA - Advances in Consumer Research Volume 45 | 2017
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Gregory Carpenter, Northwestern University, USA
Beth Leavenworth DuFault, University at Albany
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Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA
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Kelly Kiyeon Lee, Georgetown University, USA
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