Can Busyness Influence Consumer Creativity?

We examine the relationship between busyness, or the perception of having many tasks to complete, and creativity. We propose that busyness makes it more difficult to inhibit interfering thoughts when working on a task, which ultimately enhances creativity. Four studies support this framework and rule out alternative explanations.



Citation:

Luke Nowlan and Juliano Laran (2017) ,"Can Busyness Influence Consumer Creativity?", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 175-180.

Authors

Luke Nowlan, University of Miami, USA
Juliano Laran, University of Miami, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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