11-T: Carpe Diem: Examining the Impact of Hedonic Experiences on Prosocial Behavior

We examine whether consumers behave more altruistically after engaging in volitional hedonic consumption. Results show that consuming pleasurable foods fosters intentional as well as factual helping behavior. This facilitating effect of hedonic consumption is more prominent for consumers that are chronically prone to disinhibit.



Citation:

Daniela Cristian, Bob Fennis, and Luk Warlop (2017) ,"11-T: Carpe Diem: Examining the Impact of Hedonic Experiences on Prosocial Behavior", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1023-1023.

Authors

Daniela Cristian, BI Norwegian Business School, Norway
Bob Fennis, University of Groningen, The Netherlands
Luk Warlop, BI Norwegian Business School, Norway



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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