The Entity-Referent Correspondence Framework of Authenticity

This research introduces the Entity-Referent Correspondence (ERC) Framework of Authenticity that (1) suggests a unifying meaning of authenticity beyond synonyms such as “real,” (2) delineates three authenticity types that are consistent with our overarching authenticity definition, and (3) proposes specific theories that explain how consumers form perceptions of each type.


Julie Guidry Moulard, Randle D. Raggio, and Judith Anne Garretson Folse (2017) ,"The Entity-Referent Correspondence Framework of Authenticity", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 264-269.


Julie Guidry Moulard, Louisiana Tech University, USA
Randle D. Raggio, University of Richmond, USA
Judith Anne Garretson Folse, Louisiana State University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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