How Accepting Hierarchy Impacts Information Processing

This research explores how accepting hierarchy impacts consumers’ preference for affective and cognitive information. A higher (vs. lower) extent to the acceptance of hierarchy (i.e. Power Distance Belief) induces instrumental (vs. consummatory) consumption motive, which results in preference for cognitive (vs. affective) information.


Lingjiang Lora Tu and Yinlong Zhang (2017) ,"How Accepting Hierarchy Impacts Information Processing", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 922-923.


Lingjiang Lora Tu, Baylor University, USA
Yinlong Zhang, University of Texas at San Antonio, USA


NA - Advances in Consumer Research Volume 45 | 2017

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