How Accepting Hierarchy Impacts Information Processing

This research explores how accepting hierarchy impacts consumers’ preference for affective and cognitive information. A higher (vs. lower) extent to the acceptance of hierarchy (i.e. Power Distance Belief) induces instrumental (vs. consummatory) consumption motive, which results in preference for cognitive (vs. affective) information.



Citation:

Lingjiang Lora Tu and Yinlong Zhang (2017) ,"How Accepting Hierarchy Impacts Information Processing", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 922-923.

Authors

Lingjiang Lora Tu, Baylor University, USA
Yinlong Zhang, University of Texas at San Antonio, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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