Too Constrained to Converse: Financial Constraints Reduce Word-Of-Mouth

Financial constraints are prevalent and influence many purchasing decisions. However, less is known about its influence on post-purchase behavior. We find that financial constraints reduce purchase-related WOM. This effect is driven by the decreased pleasure of discussing monetary outlays (vs. other factors such as impression management concerns).



Citation:

Anna Paley, Stephanie M. Tully, and Eesha Sharma (2017) ,"Too Constrained to Converse: Financial Constraints Reduce Word-Of-Mouth", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 85-90.

Authors

Anna Paley, The Ohio State University, USA
Stephanie M. Tully, University of Southern California, USA
Eesha Sharma, Dartmouth College, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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