Everyday Consumer Aesthetics

Everyday consumer aesthetics is defined as “non-art, non-nature aesthetic experiences that are diverse and dynamic and result in specific consumer actions (e.g. purchasing) and consumption behaviors” (Patrick 2016). The roundtable will discuss the current state of the literature, related research areas, and, future directions for this sub-field of consumer behavior.


Vanessa Patrick and Aparna Sundar (2017) ,"Everyday Consumer Aesthetics", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1006-1006.


Vanessa Patrick, University of Houston, USA
Aparna Sundar, University of Oregon, USA


NA - Advances in Consumer Research Volume 45 | 2017

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