9-N: Medicalization in Finnish Functional Foods: the Normalization of Medical Disorders
I examine the normalization of medical disorders as consumers organize around discourses surrounding the functional food market. Medicalization – the definition and treatment of social problems as medical issues - is a widespread phenomenon but understudied in consumer research. This paper looks at functional foods as a form of medicalization.
Jack Tillotson (2017) ,"9-N: Medicalization in Finnish Functional Foods: the Normalization of Medical Disorders", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1062-1062.
Jack Tillotson, Aalto University, Finland
NA - Advances in Consumer Research Volume 45 | 2017
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