The More You Know the More You Search: Post-Decision Information Search and the Effect of Prior Knowledge and Maximizing Tendencies

Previous literature argues that cognitive dissonance and feelings of regret or dissatisfaction increase the amount of information sought in post-decision timespan. We show that the knowledge individuals hold before the decision-making point predicts post-decision information search, as well. Additionally, we demonstrate that high levels of maximizing tendencies boost this effect.



Citation:

Maura Ferreira and Cristiane Pizzutti (2017) ,"The More You Know the More You Search: Post-Decision Information Search and the Effect of Prior Knowledge and Maximizing Tendencies ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1074-1074.

Authors

Maura Ferreira, Pontifical Catholic University of Rio Grande do Sul, Brazil
Cristiane Pizzutti , Federal University of Rio Grande do Sul, Brazil



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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