European Consumers and Their Persistent Resilience in the Face of Austerity

We build upon recent spatial research to deepen the exploration of persistence resilience within modern consumption contexts of austerity. In-depth interviews with 38 consumers from six European countries revealed self-efficacy, creativity and community as key themes related to persistent resilience, activated in response to severe and sustained austerity.


Deirdre O'Loughlin, Morven G McEachern, Isabelle Szmigin, Kalipso Karantinou, Belem Barbosa, Maria Eugenia Fernández Moya, and Grigorio Lamprinakos (2017) ,"European Consumers and Their Persistent Resilience in the Face of Austerity", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 785-786.


Deirdre O'Loughlin, University of Limerick, Ireland
Morven G McEachern, University of Huddersfield, UK
Isabelle Szmigin, University of Birmingham, UK
Kalipso Karantinou, Athens University of Economics and Business, Greece
Belem Barbosa, University of Aveiro, Portugal
Maria Eugenia Fernández Moya, CUNEF, Spain
Grigorio Lamprinakos, Athens University of Economics and Business, Greece


NA - Advances in Consumer Research Volume 45 | 2017

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