Choosing None Versus Choosing “None of the Above”: the Effect of No-Choice Decision Expression on Choice Outcomes

When a ballot does not provide a selectable “none of the above” option, voters will cast blank ballots if none of the candidates are desirable – or will they? In this research, we investigate whether the choice context in which people must express their no-choice decision alters their choice outcomes.



Citation:

Seung Eun (Sonia) Kim, Sung J. Jung, Jin M. Kim, and Kyoungmi Lee (2017) ,"Choosing None Versus Choosing “None of the Above”: the Effect of No-Choice Decision Expression on Choice Outcomes", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1075-1075.

Authors

Seung Eun (Sonia) Kim, Seoul National University, South Korea
Sung J. Jung, INSEAD, Singapore
Jin M. Kim, Yale University, USA
Kyoungmi Lee, Seoul National University, South Korea



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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