Redesigning the Market For Volunteers: a Donor Registry

Using a field experiment, we created a registry to motivate marginal blood donors. Compared to control groups, Registry members are more likely to volunteer and respond to shortage appeals. The Registry’s effectiveness stems from selection by altruistic volunteers and volunteer’s preference for commitment, but find no evidence of ask avoidance.



Citation:

Ellen Garbarino, Stephanie Heger, Robert Slonim, Carmen Wang, and Daniel Waller (2017) ,"Redesigning the Market For Volunteers: a Donor Registry", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 609-611.

Authors

Ellen Garbarino, University of Sydney, Australia
Stephanie Heger, University of Sydney, Australia
Robert Slonim, University of Sydney, Australia
Carmen Wang, Harvard University, USA
Daniel Waller, Australian Red Cross Blood Service, Australia



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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