The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement

This research demonstrates that yearning for the society’s past enhances optimism toward the future of that society, which boosts consumers’ confidence and their propensity to endorse risky policies. Such effects occur only when consumers reflect on the society’s past (vs. present) and are mediated by enhanced identification with the society.



Citation:

Canice M C Kwan , Shirley Y Y Cheng, and Alex S L Tsang (2017) ,"The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 725-726.

Authors

Canice M C Kwan , Lingnan (University) College, Sun Yat-sen University, China
Shirley Y Y Cheng, Hong Kong Baptist University, Hong Kong
Alex S L Tsang, Hong Kong Baptist University, Hong Kong



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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