Birds of a Feather Feel Together: Emotional Ability Similarity in Consumer Interactions

The authors examine emotional ability similarity (EAS) to explain key outcomes in consumer interactions beyond the effects of traditional variables in the similarity-attraction paradigm. Three studies examine how and why similar abilities to use emotional information promotes relational success and joint consumer decisions through creating easy and comfortable interactions.



Citation:

Blair Kidwell, Chris Blocker, Virginie Kidwell, and Erick Mas (2017) ,"Birds of a Feather Feel Together: Emotional Ability Similarity in Consumer Interactions", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 707-711.

Authors

Blair Kidwell, University of North Texas, USA
Chris Blocker, Colorado State University, USA
Virginie Kidwell, University of North Texas, USA
Erick Mas, University of North Texas, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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