The Broken Bargain: Social Exclusion Reduces Willingness to Incur Personal Costs For the Sake of Society
Competing explanations for the detrimental effect of social exclusion on pro-environmental behaviors was examined. Contrary to the belief that exclusion reduces prosocial behavior through empathy, we argue and find that exclusion reduces pro-environmental behavior because it renders people unwilling to incur costs for the benefit of society.
Iman Naderi and Nicole L. Mead (2017) ,"The Broken Bargain: Social Exclusion Reduces Willingness to Incur Personal Costs For the Sake of Society ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 330-335.
Iman Naderi , Fairfield University, USA
Nicole L. Mead, University of Melbourne, Australia
NA - Advances in Consumer Research Volume 45 | 2017
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