9-Ee: Compulsive Consumption and Smoking Behavior

In the spirit of transformative consumer research that aims to inform policy and improve well-being, this qualitative study uses the tobacco industry’s consumer research, made public from litigation, to examine compulsive consumption. Compulsive consumers are linked by common traits such as low self-esteem, proneness to fantasy, urgency, and sensation-seeking.


Timothy Dewhirst, Drew Harden, and Wonkyong Beth Lee (2017) ,"9-Ee: Compulsive Consumption and Smoking Behavior", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1025-1025.


Timothy Dewhirst, University of Guelph, Canada
Drew Harden, University of Guelph, Canada
Wonkyong Beth Lee, Western University


NA - Advances in Consumer Research Volume 45 | 2017

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