Improving Predictions of Prosocial Behavior Using Models of Person Perception

Using psychological models of person perception, we significantly improved the predictive power of standard choice models of other-regarding preferences in social dilemma games. Across multiple games and sample populations, models incorporating person perception explained nearly twice the variation in prosocial behavior compared to a baseline model without such information.



Citation:

Ming Hsu and Adrianna Jenkins (2017) ,"Improving Predictions of Prosocial Behavior Using Models of Person Perception", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 667-668.

Authors

Ming Hsu, University of California Berkeley, USA
Adrianna Jenkins, University of California Berkeley, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

Sustainable Luxury: a Paradox or a Desirable Consumption?

Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
Neeru Paharia, Georgetown University, USA

Read More

Featured

Deprivation of Control and the Phonetic Appeal of Brand Names

Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management

Read More

Featured

When Lack of Belongingness Means Bad News for the Planet: The Consequences of Low Belonging on Ethical Product Purchases

Ainslie Schultz, Providence College
Kevin Newman, Providence College
Scott Wright, Providence College

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.