Graphic Warning Labels Curb Purchasing of Sugar-Sweetened Beverages

A field experiment in a hospital cafeteria tested the impact of calorie labels, text warning labels, and graphic warning labels on the share of drinks purchased that were sugar-sweetened beverages (SSBs). Graphic warning labels reduced the share of SSBs purchased by 14 percent (p < 0.01).


Grant E. Donnelly, Laura Y Zatz, Daniel A. Svirsky, and Leslie K. John (2017) ,"Graphic Warning Labels Curb Purchasing of Sugar-Sweetened Beverages ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 319-323.


Grant E. Donnelly, Harvard University, USA
Laura Y Zatz, Harvard University, USA
Daniel A. Svirsky, Harvard University, USA
Leslie K. John, Harvard University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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