Disclosure and the Dog That Didn’T Bark: Consumers Are Too Forgiving of Missing Information

Service providers can often choose to provide or withhold information about the quality of their service. If they withhold information, consumers can infer poor quality. We find that (mock) doctors advertising their services withhold information, but consumers fail to draw the correct inferences from the withheld information.


Sunita Sah, Daniel Read, and Krishna Savani (2017) ,"Disclosure and the Dog That Didn’T Bark: Consumers Are Too Forgiving of Missing Information", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 319-323.


Sunita Sah, Cornell University, USA
Daniel Read, Warwick Business School, UK
Krishna Savani, Nanyang Business School, Singapore


NA - Advances in Consumer Research Volume 45 | 2017

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