Avoiding Information to Protect a Strong Intuitive Preference
Across five experiments, we find that consumers avoid information that could encourage a financially-rational or future-oriented decision in order to make it easier to follow their intuitive preference. Although consumers avoid information when facing an intuitive-deliberative conflict, they use the information when it is provided.
Kaitlin Woolley and Jane Risen (2017) ,"Avoiding Information to Protect a Strong Intuitive Preference", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 319-323.
Kaitlin Woolley , Cornell University, USA
Jane Risen, University of Chicago, USA
NA - Advances in Consumer Research Volume 45 | 2017
Using multi-methods in behavioral pricing research
Haipeng Chen, University of Kentucky, USA
David Hardesty, University of Kentucky, USA
Akshay Rao, University of Minnesota, USA
Lisa Bolton, Pennsylvania State University, USA
Paper Box or Plastic bag? Structural Package Design Elements Affect Health Perception and Consumption.
Joyce De Temmerman, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium
Cultivating a Network of Trust: Exploring The Trust Building Agency of Objects in Home Sharing
Marian Makkar, Auckland University of Technology, New Zealand
Drew Franklin, Auckland University of Technology, New Zealand