Delegating Decisions: Recruiting Others to Make Choices We Might Regret

Consumers typically prefer freedom of choice, but when facing choices they might regret, they delegate. People delegate difficult choices to avoid responsibility for choosing badly, regardless of choice importance and their surrogate’s expertise. They prefer delegation to deferral if options are appealing, making them less prone to walking away empty-handed.



Citation:

Mary Steffel and Elanor F. Williams (2017) ,"Delegating Decisions: Recruiting Others to Make Choices We Might Regret", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 319-323.

Authors

Mary Steffel, Northeastern University, USA
Elanor F. Williams, Indiana University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

A4. Persuasive Messaging in the Modern Media Landscape: Character Assassinations in Social Network’s Echo Chambers

Niek Althuizen, ESSEC Business School
Sourjo Mukherjee, ESSEC Business School
Negin Latifi Kasani, ESSEC Business School

Read More

Featured

Deny the Voice Inside: Are Accessible Attitudes Always Beneficial?

Aaron Jeffrey Barnes, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA

Read More

Featured

From Country-of-origin to Country-of-Consumption: The Institutional Journey of Consumer Trust in Food

Caixia Gan, University of Auckland, New Zealand
Denise M Conroy, University of Auckland, New Zealand
Michael SW Lee, University of Auckland, New Zealand

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.