13-I: the Development and Validation of a Scale For Virtual Identity Versus Actual Identity
This research aimed at developing a theory-based scale for virtual identity. Five studies were conducted to examine, refine, and validate the proposed virtual identity scale. We demonstrated that this newly developed scale is a reliable and valid measure that captures the centrality, meaning, affect, and behavior dimensions of virtual identity.
Chia-Wei Joy Lin and Yinlong Zhang (2017) ,"13-I: the Development and Validation of a Scale For Virtual Identity Versus Actual Identity", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1045-1045.
Chia-Wei Joy Lin, University of Tennessee at Chattanooga, USA
Yinlong Zhang, University of Texas at San Antonio, USA
NA - Advances in Consumer Research Volume 45 | 2017
When do people learn more from others’ prosocial behavior? A meta-analysis of prosocial modeling effect
Haesung Annie Jung, University of Texas at Austin, USA
Eunjoo Han, Auckland University of Technology, New Zealand
Eunjin Seo, Texas State University
Marlone Henderson, University of Texas at Austin, USA
Erika Patall, University of Southern California, USA
G11. Sensory Placebo Effects: The Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes
Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce
Why Do People Who Have More Enjoy Horror More?
Haiyang Yang, Johns Hopkins University
Kuangjie Zhang, Nanyang Technological University, Singapore