11-O: the Influences of Morality-Irrelevant Inspiration on the Two Faces of Morality Behavior

We propose a common antecedent for both faces of morality and found that morality-irrelevant inspirational experiences could decrease proscriptive morality and increase prescriptive morality, via emotional and cognitive transcendence. This is the first paper to explore the roles played by transcendence resulted from inspiration and its consequences on source-irrelevant issues.



Citation:

Jianping Liang, Zengxiang Chen, and Jing Lei (2017) ,"11-O: the Influences of Morality-Irrelevant Inspiration on the Two Faces of Morality Behavior", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1045-1045.

Authors

Jianping Liang, Sun Yat-sen University, China
Zengxiang Chen, Nankai University, China
Jing Lei, University of Melbourne, Australia



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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