9-U: Smell-O-Vision: Olfactory and Visual Store Atmospherics Prime Healthy Food Choices

The present research investigates the ability of store atmospherics to nudge shoppers towards purchasing healthier foods. An observation study and an experimental study together demonstrate that store atmospherics can be tailored to create a message of healthfulness, and act as a prime to persuade shoppers to purchase healthier foods.



Citation:

Megan Phillips and Sommer Kapitan (2017) ,"9-U: Smell-O-Vision: Olfactory and Visual Store Atmospherics Prime Healthy Food Choices", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1055-1055.

Authors

Megan Phillips, Auckland University of Technology, New Zealand
Sommer Kapitan, Auckland University of Technology, New Zealand



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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