Taking the Best and Worst First: Age Differences in Preferences For Monetary and Hedonic Sequences

When given positive and negative hedonic and monetary scenarios, older age was associated with taking both the best and worst event in a sequence sooner instead of saving either for last. Self-reports of using reason, experience, and emotion to make decisions were associated with age differences in sequence preferences.



Citation:

Jonell Strough, Wändi Bruine de Bruin, and Andrew Parker (2017) ,"Taking the Best and Worst First: Age Differences in Preferences For Monetary and Hedonic Sequences", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 361-371.

Authors

Jonell Strough, West Virginia University, USA
Wändi Bruine de Bruin, University of Leeds, UK
Andrew Parker, Rand Corporation, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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