Loss Framing Attenuates Delay Discounting in Older Adults

Age-related differences and the interaction of decision making biases have been understudied older adults discounted future rewards less steeply, yet projected collecting Social Security sooner. Both older adults and younger discounted future rewards less when choices are loss framed, but older adults exhibited a higher susceptibility to loss framing.


William Hampton and Vinod Venkatraman (2017) ,"Loss Framing Attenuates Delay Discounting in Older Adults ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 361-371.


William Hampton, Temple University, USA
Vinod Venkatraman, Temple University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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