Loss Framing Attenuates Delay Discounting in Older Adults

Age-related differences and the interaction of decision making biases have been understudied older adults discounted future rewards less steeply, yet projected collecting Social Security sooner. Both older adults and younger discounted future rewards less when choices are loss framed, but older adults exhibited a higher susceptibility to loss framing.


William Hampton and Vinod Venkatraman (2017) ,"Loss Framing Attenuates Delay Discounting in Older Adults ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 361-371.


William Hampton, Temple University, USA
Vinod Venkatraman, Temple University, USA


NA - Advances in Consumer Research Volume 45 | 2017

Share Proceeding

Featured papers

See More


Flavor Fatigue: How Cognitive Depletion Reduces Enjoyment of Complex Flavors

Rhonda Hadi, Oxford University, UK
Dan Rubin, St. John’s University
Diogo Hildebrand, Baruch College, USA
Thomas Kramer, University of California Riverside, USA

Read More


K1. The Impact of Moral Violation and Advertising Appeals on Brand Attitude

Chunya Xie, Renmin University of China
En-Chung Chang, Renmin University of China
Beixi Wen, Renmin University of China

Read More


P13. Self-Selected versus Fixed Price Bundling: The Effect of Bundle Type on Perceived Quality

Burcak Bas, Bocconi University, Italy
GULEN SARIAL ABI, Bocconi University, Italy

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.