Affective Forecasting Improves Across the Life Span

Across four studies, we show evidence of age-related improvements in affective forecasting: Older adults are less likely to predict that their affective response to an event will be less intense if it occurs later in time—a reduction of future anhedonia. We examine several theoretically-implicated mechanisms for this finding.


Lisa Zaval, Ye Li, and Eric Johnson (2017) ,"Affective Forecasting Improves Across the Life Span", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 361-371.


Lisa Zaval, Columbia University, USA
Ye Li, University of California Riverside, USA
Eric Johnson, Columbia University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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