4-D: Decomposing Cultural Effects in the Valuation of Time: Orientation, End and Progress

Individuals of Western cultural identity assign a higher monetary value to the future and are willing to wait a longer time for a larger amount of money than Easterners because of East Asians’ past orientation, future ambiguity, and belief that time-related events progress following trends that may reverse.



Citation:

Yan Meng and Ana Valenzuela (2017) ,"4-D: Decomposing Cultural Effects in the Valuation of Time: Orientation, End and Progress", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1048-1048.

Authors

Yan Meng, Grenoble Ecole de Management, France
Ana Valenzuela, Baruch College, CUNY, USA & ESADE, Spain



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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