Gender Identity and Liminality: an Exploration Among Young Women With Breast Cancer

This study explores disruption of gender identity among young women with breast cancer. Findings from in-depth interviews reveal these women face a liminal gender identity. Informants struggled with loss of important body markers of femininity and attempted to find alternative ways to enact gender expressions through consumption and marketplace performance.


Kathrynn Pounders and Marlys Mason (2017) ," Gender Identity and Liminality: an Exploration Among Young Women With Breast Cancer", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 824-825.


Kathrynn Pounders, University of Texas at Austin, USA
Marlys Mason, Oklahoma State University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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