Gender Identity and Liminality: an Exploration Among Young Women With Breast Cancer

This study explores disruption of gender identity among young women with breast cancer. Findings from in-depth interviews reveal these women face a liminal gender identity. Informants struggled with loss of important body markers of femininity and attempted to find alternative ways to enact gender expressions through consumption and marketplace performance.



Citation:

Kathrynn Pounders and Marlys Mason (2017) ," Gender Identity and Liminality: an Exploration Among Young Women With Breast Cancer", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 824-825.

Authors

Kathrynn Pounders, University of Texas at Austin, USA
Marlys Mason, Oklahoma State University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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