11-D: How Power States Affect Charitable Behaviors Towards In-Group Versus Out-Group Recipients

People primed with low power demonstrate stronger willingness to in-group than out-group members, whereas individuals in high power state show similar propensities to both in-group and out-group members. For the low power, helping in-group victims heightens reciprocity, which in turn increases their propensity to behave generously.


Fei Jin, Ping Tu, Huawei Zhu, and Keyi Li (2017) ,"11-D: How Power States Affect Charitable Behaviors Towards In-Group Versus Out-Group Recipients ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1036-1036.


Fei Jin, Peking University, China
Ping Tu, Peking University, China
Huawei Zhu, Wuhan University, China
Keyi Li, Peking University, China


NA - Advances in Consumer Research Volume 45 | 2017

Share Proceeding

Featured papers

See More


Institutional Influence on Indebted Consumers’ Understanding of Wants and Needs

Mary Celsi, California State University Long Beach, USA
Stephanie Dellande, Menlo College
Mary Gilly, University of California Irvine, USA
Russ Nelson, Northwestern University, USA

Read More


M4. How Consumption Experiences Create Value

Gia Nardini, University of Denver
Melissa Archpru Akaka, University of Denver
Deborah MacInnis, University of Southern California, USA
Richard J Lutz, University of Florida, USA

Read More


Inside Out: Product Essence is Perceived to be Concentrated in the Center of a Group of Products

Kunter Gunasti, Washington State University, USA
Noah VanBergen, University of Cincinnati, USA
Caglar Irmak, University of Miami, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.