11-D: How Power States Affect Charitable Behaviors Towards In-Group Versus Out-Group Recipients

People primed with low power demonstrate stronger willingness to in-group than out-group members, whereas individuals in high power state show similar propensities to both in-group and out-group members. For the low power, helping in-group victims heightens reciprocity, which in turn increases their propensity to behave generously.



Citation:

Fei Jin, Ping Tu, Huawei Zhu, and Keyi Li (2017) ,"11-D: How Power States Affect Charitable Behaviors Towards In-Group Versus Out-Group Recipients ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1036-1036.

Authors

Fei Jin, Peking University, China
Ping Tu, Peking University, China
Huawei Zhu, Wuhan University, China
Keyi Li, Peking University, China



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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