11-E: Giving Money Versus Giving Time: the Timing Effect of Thank-You Gifts on Donation Satisfaction

Charity organizations often give thank-you gifts to donors. We demonstrate that when giving money, receiving thank-you gifts after the donation (vs. before the donation) decreases donors’ donation satisfaction. However, when giving time, receiving thank-you gifts after the donation (vs. before the donation) increases donors’ donation satisfaction.



Citation:

Miaolei (Liam) Jia and Isabel Ding (2017) ,"11-E: Giving Money Versus Giving Time: the Timing Effect of Thank-You Gifts on Donation Satisfaction", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1035-1035.

Authors

Miaolei (Liam) Jia, National University of Singapore, Singapore
Isabel Ding, National University of Singapore, Singapore



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments

Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France

Read More

Featured

Consumer Identity in the Flesh: Lactose Intolerance and the Erupting Body

Kushagra Bhatnagar, Aalto University, Finland
Jack Tillotson, Liverpool John Moores University
Sammy Toyoki, Aalto University, Finland

Read More

Featured

Enhancing Perceptions toward In-Home Artificial Intelligence Devices through Trust: Anthropomorphism and Non-Branded Device Messages

Seth Ketron, East Carolina University
Brian Taillon, East Carolina University
Christine Kowalczyk, East Carolina University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.