20-L: Sell Out Without Losing Out: Overcoming the Harmful Impact of Incentivized Reviews
Despite the commonality of incentivized product reviews, research widely neglected its impact on product review blogs. Three experimental examine the impact of review valence (negative vs. neutral vs. positive), disclosure (intrinsically vs. extrinsically motivated) and attachment on review credibility and blog loyalty.
Maximilian Gerrath and Bryan Usrey (2017) ,"20-L: Sell Out Without Losing Out: Overcoming the Harmful Impact of Incentivized Reviews", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1028-1028.
Maximilian Gerrath, Leeds University, UK
Bryan Usrey, University of East Anglia, UK
NA - Advances in Consumer Research Volume 45 | 2017
E6. The Effect of Crowding Perception on Helping Behavior ——Is Squeeze Warmer than Isolation?
Qingqing Guo, Shanghai Jiao Tong University
D5. Bragging about Effort? Personal Effort Decreases Word-of-Mouth
JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
The Psychology of Fun: Inquiry into Consumers' Fun Experiences
Travis Tae Oh, Columbia University, USA
Michel Tuan Pham, Columbia University, USA