20-L: Sell Out Without Losing Out: Overcoming the Harmful Impact of Incentivized Reviews

Despite the commonality of incentivized product reviews, research widely neglected its impact on product review blogs. Three experimental examine the impact of review valence (negative vs. neutral vs. positive), disclosure (intrinsically vs. extrinsically motivated) and attachment on review credibility and blog loyalty.


Maximilian Gerrath and Bryan Usrey (2017) ,"20-L: Sell Out Without Losing Out: Overcoming the Harmful Impact of Incentivized Reviews", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1028-1028.


Maximilian Gerrath, Leeds University, UK
Bryan Usrey, University of East Anglia, UK


NA - Advances in Consumer Research Volume 45 | 2017

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