20-L: Sell Out Without Losing Out: Overcoming the Harmful Impact of Incentivized Reviews
Despite the commonality of incentivized product reviews, research widely neglected its impact on product review blogs. Three experimental examine the impact of review valence (negative vs. neutral vs. positive), disclosure (intrinsically vs. extrinsically motivated) and attachment on review credibility and blog loyalty.
Maximilian Gerrath and Bryan Usrey (2017) ,"20-L: Sell Out Without Losing Out: Overcoming the Harmful Impact of Incentivized Reviews", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1028-1028.
Maximilian Gerrath, Leeds University, UK
Bryan Usrey, University of East Anglia, UK
NA - Advances in Consumer Research Volume 45 | 2017
Product Retention (vs. Acquisition) Choices and Preference for Person-Related Features
Liad Weiss, University of Wisconsin - Madison, USA
Indigenous Trust and Readiness Towards Development
Ding Hooi Ting, Universiti Teknologi PETRONAS
Chin Chuan Gan, Sunway University
Amir Zaib Abbasi, Capital University of Science and Technology
Sohel Ahmed, Universiti Teknologi PETRONAS
A3. Why People Still Do Not Trust Algorithmic Advice in Decision Making
JAEWON HWANG, Sejong University
Dong Il Lee, Sejong University