7-J: Making Money Meaningful: Fostering Meaningful Lives Through Growth-Based Experiential Purchases

As consumers strive for “the good life” they must search for both happiness and meaning. Across two studies, we show that consumers who spend more money on growth-based experiences (as opposed to purely enjoyment-based experiences) derive greater meaning from those experiences and in their lives as a whole.



Citation:

Emily Powell and Adam Alter (2017) ,"7-J: Making Money Meaningful: Fostering Meaningful Lives Through Growth-Based Experiential Purchases ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1055-1055.

Authors

Emily Powell, New York University, USA
Adam Alter, New York University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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