4-O: Tension and Trust: Crossing the Border Between Hybrid Economies and Home
Research into sharing (Belk 2010, 2014) and hybrid economies (Bardhi and Eckhardt 2012; Scaraboto 2015) has blossomed. We outline a conceptual framework to organize theory and research on the trust required, and tension inherent, in sharing exchanges in one’s home.
Michael Moorhouse and June Cotte (2017) ,"4-O: Tension and Trust: Crossing the Border Between Hybrid Economies and Home", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1049-1049.
Michael Moorhouse, Western University, Canada
June Cotte, Western University, Canada
NA - Advances in Consumer Research Volume 45 | 2017
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