Unbiased Presentation of Options in Preference-Based Medical Decisions

We examine how risks/benefits are presented in actual doctor-patient consultations and influence patient decisions. Sixty-four dyadic, longitudinal interviews with pregnant women and their doctors show patients tend to focus on one preselected option, which biases how delivery choices are presented and understood. New decision aids can improve objective risk assessment.



Citation:

Tatiana Barakshina, Alan Malter, and Dimitrious Mastrogiannis (2017) ,"Unbiased Presentation of Options in Preference-Based Medical Decisions", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 36-41.

Authors

Tatiana Barakshina, University of Illinois at Chicago, USA
Alan Malter, University of Illinois at Chicago, USA
Dimitrious Mastrogiannis, University of Illinois at Chicago, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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