The Protestant Work Ethic and Preference For Natural Healthcare

Consumers often need to choose between natural vs. artificial healthcare solutions. Using both publicly available country-level data and individual-level experimental data, we found that those who believe strongly in the Protestant Work Ethic prefer relatively natural healthcare options, due to their stronger dislike of external intervention.



Citation:

Yimin Cheng and Anirban Mukhopadhyay (2017) ,"The Protestant Work Ethic and Preference For Natural Healthcare ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 36-41.

Authors

Yimin Cheng, Monash University, Australia
Anirban Mukhopadhyay, Hong Kong University of Science and Technology



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

Willingness to Pay: A Contextualized Method of Valuation

Sharlene He, Concordia University, Canada
Eric T. Anderson, Northwestern University, USA
Derek Rucker, Northwestern University, USA

Read More

Featured

M2. Of Expectations and Experiences: The Moderating Effect of Valanced Expectations on Enjoyment of a Positive versus Negative Experience

Brian Gillespie, University of New Mexico
Molly McGehee, University of New Mexico

Read More

Featured

Consumers’ Attribution of Mind to Possessions as an Impediment to Sharing

*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway
aradhna krishna, University of Michigan, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.