Active Consumption: How the Architecture of the Experience Activates Consumer Engagement and Enjoyment

While prior work has established the benefits of experiential over material consumption, little attention has been devoted to the factors that differentially enhance the very same experience. We find that providing consumers with the architecture of an experience increases active participation and subsequent enjoyment of the experience.



Citation:

Taly Reich, Rosanna Smith, and Ernest Baskin (2017) ,"Active Consumption: How the Architecture of the Experience Activates Consumer Engagement and Enjoyment", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 839-841.

Authors

Taly Reich, Yale University, USA
Rosanna Smith, University of Georgia, USA
Ernest Baskin, Saint Joseph's University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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