The Consumption Consequences of Couples Pooling Financial Resources

Does pooling money with your partner affect how it is spent? Five studies show that couples spending from a joint (vs. a separate) bank account are more likely to buy utilitarian products, and less likely to buy hedonic products. These differences are driven by an increased need to justify spending.


Emily Garbinsky and Joe Gladstone (2017) ,"The Consumption Consequences of Couples Pooling Financial Resources", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 612-613.


Emily Garbinsky, University of Notre Dame, USA
Joe Gladstone, University College London, UK


NA - Advances in Consumer Research Volume 45 | 2017

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