11-L: Prosocial Consequences of Corporate Social Irresponsible Actions: the Role of Negative Moral Emotion, Moral Identity, and Empathy

We add to extant CSR research by addressing prosocial consequences of corporate social irresponsible actions and providing a psychological mechanism underlying such a novel effect. Results showed that contempt mediates the relationship between corporate community transgressions and consumer support for nonprofits. Further, moral identity and empathy moderate the effects.



Citation:

Chunyan Xie, Richard P. Bagozzi, and Silvia Mari (2017) ,"11-L: Prosocial Consequences of Corporate Social Irresponsible Actions: the Role of Negative Moral Emotion, Moral Identity, and Empathy", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1067-1067.

Authors

Chunyan Xie, Western Norway University of Applied Sciences, Norway
Richard P. Bagozzi, University of Michigan, USA
Silvia Mari, University of Milano-Bicocca, Italy



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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