Unethical Product Returning As a Function of Consumers´ Experienced Psychological Distance

Unethical product returning refers to an abuse of a firm’s returns policy by a consumer. We analyzed the influence of psychological (social) distance on the probability of unethical returning. Retail channel, firm size, and personalization strategy were shown to influence consumers’ experienced social distance and consequently probability of unethical return.



Citation:

Anja Spilski, Andrea Groeppel-Klein, Hannah Jungfleisch, and Anja Bsdurek (2017) ,"Unethical Product Returning As a Function of Consumers´ Experienced Psychological Distance", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 896-897.

Authors

Anja Spilski, Saarland University, Germany
Andrea Groeppel-Klein, Saarland University, Germany
Hannah Jungfleisch, Saarland University, Germany
Anja Bsdurek, Saarland University, Germany



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

Who Gets Credit? Who Gets Blame? The Role of Agency in Ethical Production

Neeru Paharia, Georgetown University, USA

Read More

Featured

Q5. Conceptualizing the Digital Experience in Luxury

Wided Batat, American University Beirut

Read More

Featured

B9. The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes

Tessa Garcia-Collart, Florida International University
Jessica Rixom, University of Nevada, Reno

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.