Unethical Product Returning As a Function of Consumers´ Experienced Psychological Distance

Unethical product returning refers to an abuse of a firm’s returns policy by a consumer. We analyzed the influence of psychological (social) distance on the probability of unethical returning. Retail channel, firm size, and personalization strategy were shown to influence consumers’ experienced social distance and consequently probability of unethical return.


Anja Spilski, Andrea Groeppel-Klein, Hannah Jungfleisch, and Anja Bsdurek (2017) ,"Unethical Product Returning As a Function of Consumers´ Experienced Psychological Distance", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 896-897.


Anja Spilski, Saarland University, Germany
Andrea Groeppel-Klein, Saarland University, Germany
Hannah Jungfleisch, Saarland University, Germany
Anja Bsdurek, Saarland University, Germany


NA - Advances in Consumer Research Volume 45 | 2017

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