Your Lay Beliefs About Your Personality Predict Your Political Ideology

The current research proposes that an individual’s implicit self-theory affects his/her political ideology. We show that entity theorists feel greater personal control over their environment, thereby supporting conservatism. On the contrary, incremental theorists feel lower personal control, thereby supporting liberalism.



Citation:

JaeHwan Kwon, Claire Heeryung Kim, Dhananjay Nayakankuppam, and Adam Duhachek (2017) ,"Your Lay Beliefs About Your Personality Predict Your Political Ideology", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 727-728.

Authors

JaeHwan Kwon, Baylor University
Claire Heeryung Kim, Indiana University, USA
Dhananjay Nayakankuppam, University of Iowa, USA
Adam Duhachek, Indiana University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

F8. Dual Routes for Consumer Responses to Corporate Social Responsibility: The Role of Positive Moral Emotions, Attitudes, and Empathy

Chunyan Xie, Western Norway University of Applied Sciences
Richard P. Bagozzi, University of Michigan, USA

Read More

Featured

The Psychology of Fun: Inquiry into Consumers' Fun Experiences

Travis Tae Oh, Columbia University, USA
Michel Tuan Pham, Columbia University, USA

Read More

Featured

Identity Threats, Compensatory Consumption and Working Memory Capacity: When and Why Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.