Your Lay Beliefs About Your Personality Predict Your Political Ideology

The current research proposes that an individual’s implicit self-theory affects his/her political ideology. We show that entity theorists feel greater personal control over their environment, thereby supporting conservatism. On the contrary, incremental theorists feel lower personal control, thereby supporting liberalism.


JaeHwan Kwon, Claire Heeryung Kim, Dhananjay Nayakankuppam, and Adam Duhachek (2017) ,"Your Lay Beliefs About Your Personality Predict Your Political Ideology", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 727-728.


JaeHwan Kwon, Baylor University
Claire Heeryung Kim, Indiana University, USA
Dhananjay Nayakankuppam, University of Iowa, USA
Adam Duhachek, Indiana University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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