Your Lay Beliefs About Your Personality Predict Your Political Ideology

The current research proposes that an individual’s implicit self-theory affects his/her political ideology. We show that entity theorists feel greater personal control over their environment, thereby supporting conservatism. On the contrary, incremental theorists feel lower personal control, thereby supporting liberalism.


JaeHwan Kwon, Claire Heeryung Kim, Dhananjay Nayakankuppam, and Adam Duhachek (2017) ,"Your Lay Beliefs About Your Personality Predict Your Political Ideology", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 727-728.


JaeHwan Kwon, Baylor University
Claire Heeryung Kim, Indiana University, USA
Dhananjay Nayakankuppam, University of Iowa, USA
Adam Duhachek, Indiana University, USA


NA - Advances in Consumer Research Volume 45 | 2017

Share Proceeding

Featured papers

See More


The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices

Sudipta Mukherjee, Virginia Tech, USA
Frank May, Virginia Tech, USA

Read More


F6. Can CSR Save a Firm From a Crisis? A Role of Gratitude in the Buffering Effect of CSR on Consumer Vindictive Behavior.

Junghyun Kim, NEOMA Business School
Taehoon Park, University of South Carolina, USA
Myungsuh Lim, Sangji University

Read More


How Regional Diasporic Consumer Experiences Produce Transnational Imaginary

Mark Buschgens, RMIT University
Bernardo Figueiredo, RMIT University
Kaleel Rahman, RMIT University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.